|Present||Chair, Department of Marketing, Marquette University|
|Present||Professor of Marketing, Marquette University|
- MARK 3001: Introduction to Marketing
- MARK 4110: Marketing Management
- MARK 4040: International Marketing
- MARK 6100: Marketing Management
- MARK 6140: Global Marketing Strategy
- MARK 6953: Globalization and Business Strategy
Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate ...
International Marketing Review (2006)
Purpose – The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental ...
Information Acquisition and Investment Decisions on the Internet: An Empirical ...
Marketing Management Journal (2001)
With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has ...
A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and ...
TRACE Discussion Paper, Tinbergen Institute (1996)
Existing research indicates that attitudes toward the three elements of direct marketing (the source, mode, and response channel) influence consumers' ...
Internationalizing Business Curriculum: Considerations and Applications
Journal of Transnational Management Development (1996)
The trend towards internationalizing the business curriculum is undoubtedly one of the most significant developments in academia. Recognizing the importance ...