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Article
Uncovering the affective turmoil during opportunity recognition and exploitation: A nonlinear approach
Journal of Business Venturing Insights (2020)
  • Susana C. Santos, Rowan University
  • Susana C. Santos, ISCTE – University Institute of Lisbon
  • António Caetano, ISCTE – University Institute of Lisbon
  • António Caetano, International Sleep Products Association
  • Sílvia F. Costa, ISCTE – University Institute of Lisbon
  • Sílvia F. Costa, University of Groningen
  • Rita Rueff Lopes, Ramon Llull University
  • Ana Junça Silva, ISCTE – University Institute of Lisbon
  • Ana Junça Silva, International Sleep Products Association
  • Xaver Neumeyer, University of North Carolina at Wilmington
Abstract
This study explores the affective turmoil experienced by nascent entrepreneurs during opportunity recognition and exploitation. Based on the affect circumplex model, we employed nonlinear methods to identify configurations of affect that emerge during these early stages of the entrepreneurial journey. We analyzed data from 50 nascent entrepreneurs using Artificial Neural Networks (ANNs) trained with twenty affect dimensions as input variables and opportunity recognition and opportunity exploitation as outcomes. Results show that nascent entrepreneurs experience different affect configurations during opportunity recognition and exploitation. While four configurations of affect emerged associated with opportunity recognition and exploitation, their nature and importance to the experienced event are significantly different. Specifically, “active screening” is the most important configuration of affect during opportunity recognition, while “vigilant” is the most important during opportunity exploitation. We posit that nonlinear methods can help to uncover the affective turmoil experienced by entrepreneurs during a particular event. These findings provide new insights on how affect associates differently with cognition during the early stages of entrepreneurship.
Publication Date
November 1, 2020
DOI
10.1016/J.JBVI.2020.E00184
Citation Information
Susana C. Santos, Susana C. Santos, António Caetano, António Caetano, et al.. "Uncovering the affective turmoil during opportunity recognition and exploitation: A nonlinear approach" Journal of Business Venturing Insights Vol. 14 (2020)
Available at: http://works.bepress.com/susana-santos/70/