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Article
Digital Self-Ownership: A Publicity-Rights Framework for Determining Employee Social Media Rights
American Business Law Journal
  • Susan Park, Boise State University
  • Patricia Sánchez Abril, University of Miami School of Business Administration
Document Type
Article
Publication Date
10-1-2016
Abstract
Imagine an upandcoming company hires you as one of its first employees. Passionate about your employer, you put in long hours doing everything from marketing to accounting to event planning. You are also proud of your employer's product, so you begin to publicize it to your friends through your social network accounts. (In fact, the company's founder is also one of your Facebook friends.) You tell your friends about the product launch, invite them to marketing events, and eventually blog about your industry, amassing a significant social media following while creating buzz about your employer. But one day, during layoffs unrelated to your own efforts, you are fired. As you walk out the door, your supervisor asks you to return the office keys, your parking pass, and...administrative rights to your social media profiles. Can this be?
Copyright Statement

This document was originally published in American Business Law Journal by Wiley on behalf of the Academy of Legal Studies in Business. Copyright restrictions may apply. doi: 10.1111/ablj.12084

Citation Information
Susan Park and Patricia Sánchez Abril. "Digital Self-Ownership: A Publicity-Rights Framework for Determining Employee Social Media Rights" American Business Law Journal (2016)
Available at: http://works.bepress.com/susan_park/41/