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Article
Do Women Actually Prefer Benevolent Sexism?
Marketing and Strategy Faculty Publications
  • Susan R. Madsen, Utah State University
Document Type
Article
Publisher
LinkedIn
Publication Date
1-24-2020
Disciplines
Abstract

Pelin Gul and Tom R. Kupher recently published an interesting article in the Personality and Social Psychology Bulletin titled “Benevolent Sexism and Mate Preferences: Why Do Women Prefer Benevolent Men Despite Recognizing That They Can Be Undermining?” I’ve been recommending this to other scholars and practitioners to read, and the common response after they glance at the title is “What?” I’ve recently been on a quest to understand sexism more deeply, including both hostile and benevolent. The past few years I’ve discovered this topic is much more relevant to my broader work than I had previously thought. In fact, as a women’s leadership scholar this is critically important as a foundation to understanding the lack of opportunities and the substantial number of challenges that women face in developing leadership and advancement into leadership roles.

Citation Information
Madsen, S. R. (2020, January 24). Do women actually prefer benevolent sexism? LinkedIn.