This essay uses the Australian proactive approach to regulating attorneys as a springboard to discussing the role of proactive regulation of lawyers in advancing public protection. The essay provides information on the genesis and implementation of “proactive management-based regulation, the system in Australia. The essay reviews key research findings from empirical studies on the impact of the new system on complaints registered against lawyers and the conduct of lawyers in firms. The essay suggests possibilities for using management-based principles to improve lawyer regulation and conduct in the United States and other jurisdictions. The author concludes with a challenge for regulators and regulated persons to transform the heavy reliance on a “disciplinary” approach that largely swoops in after alleged misconduct to an “integrity” system in which lawyers and regulators work in partnership to raise the ethical bar in the interest of public protection.