The Internet and electronic communications have revolutionized how consumers obtain legal information and assistance. The availability of legal forms and services has developed at lightning speed and countless consumers are using these forms, rather than consulting attorneys. At the same time, many regulators of the legal profession appear to be frozen in time. Some take the position that the provision of interactive forms amounts to the unauthorized practice of law and others question arrangements that appear to involve the sharing of legal fees with non-lawyers. Even for those interested in regulating the provision of on-line services, one complication to doing so relates to the fact that the forms and services are provided around the world, rather than being limited to particular jurisdictions. Published as part of the symposium on "Lawyering in the Age of Artificial Intelligence," this article examines the regulatory challenges and the manner in which a private governance approach using third-party certification can be used to improve access to legal services while advancing consumer protection.