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Article
How to Increase Response Rates When Surveying Hospitality Managers for Curriculum-Related Research: Lessons from Past Studies and Interviews with Lodging Professionals
Journal of Teaching in Travel and Tourism
  • Swathi Ravichandran, Iowa State University
  • Susan W. Arendt, Iowa State University
Document Type
Article
Publication Date
1-1-2008
DOI
10.1080/15313220802410054
Abstract

Continuous industry input is needed to keep hospitality management curricula current, relevant, and applicable. However, barriers including low response rates are reported when surveying hospitality professionals about competencies and skills essential for success. In response, this study sought to identify successful strategies used by researchers when surveying hospitality managers through mail surveys. Interviews conducted with lodging managers indicated potential strategies for increasing response rates when using online surveys. These strategies are currently absent in the literature. Interview results are presented.

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Teaching in Travel and Tourism in 2008, available online: http://www.tandf.com/10.1080/15313220802410054.

Copyright Owner
S. Ravishandran and S. Arendt
Language
en
Date Available
2014-11-17
File Format
application/pdf
Citation Information
Swathi Ravichandran and Susan W. Arendt. "How to Increase Response Rates When Surveying Hospitality Managers for Curriculum-Related Research: Lessons from Past Studies and Interviews with Lodging Professionals" Journal of Teaching in Travel and Tourism Vol. 8 Iss. 1 (2008) p. 47 - 71
Available at: http://works.bepress.com/susan_arendt/32/