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Wernerfelt, Birger
The Palgrave Encyclopedia of Strategic Management (2013)
  • Susan L Young, Kennesaw State University
  • Barney Jay, The Ohio State University
Known best in the strategy field for his work on the resource-based view (RBV) of the firm, Birger Wernerfelt has also amassed a respectable body of work in the fields of marketing and economics. His professed research topics of interest include the theory of the firm, selling formats, marketing design, marketing implementation and organizational information processing. Wernerfelt is currently the J. C. Penney Professor of Management at the Massachusetts Institute of Technology.
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Susan L Young and Barney Jay. "Wernerfelt, Birger" The Palgrave Encyclopedia of Strategic Management (2013)
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