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Article
Are University Libraries in Kerala ready to market information services and products? An investigation
SRELS Journal of Information Management, (2015)
  • SURESH KUMAR PK, Dr.
Keywords
  • University Libraries,
  • Marketing,
  • Marketing Mix,
  • SWOT analysis
Publication Date
June, 2015
Citation Information
SURESH KUMAR PK. "Are University Libraries in Kerala ready to market information services and products? An investigation" SRELS Journal of Information Management, Vol. 52 Iss. 3 (2015)
Available at: http://works.bepress.com/sureshkumarpk/14/