Strategic Implications of the Open-Market Paradigm Under Digital Convergence: The Case of Small Business C2CService Business
AbstractThis article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application – the Cyworld market of Korea – is presented as an illustrative example.
“The final publication is available at Springer via http://dx.doi.org/10.1007/s11628-008-0047-1”.
Citation InformationSunran Jeon, So Ra Park and L. A. Digman. "Strategic Implications of the Open-Market Paradigm Under Digital Convergence: The Case of Small Business C2C" Service Business Vol. 2 Iss. 4 (2008) p. 321 - 334
Available at: http://works.bepress.com/sunran_jeon/6/