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ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom
Service Business
  • Hwanyoung Kim
  • Sunran Jeon, Butler University
  • Jongheon Kim
Document Type
Publication Date
An application service provider (ASP) is a business model providing information technology (IT) enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: cost and time impact of the ASP, maintenance impact of ASP, and the security risks involved with the ASP are important factors affecting customer satisfaction.

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Citation Information
Hwanyoung Kim, Sunran Jeon and Jongheon Kim. "ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom" Service Business Vol. 2 Iss. 4 (2008) p. 287 - 301
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