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Article
A cross cultural study of corporate blogs in the U.S. and in Korea
International Journal of Information Technology and Management
  • Sunran Jeon, Butler University
  • Seong No Yoon
  • Jongheon Kim
Document Type
Article
Publication Date
1-1-2008
DOI
http://dx.doi.org/10.1504/IJITM.2008.016602
Abstract

Corporate blogging is now world wide due to the potential benefits of blogging. The purpose of this study is to investigate corporate blogging in the U.S. and Korea. The framework to compare corporate blogging in two countries is corporate blogging strategies developed by Lee et al. (2006). Comparing corporate blogging strategies in the U.S., top-down corporate blogging strategy IV (promotion) is mostly adopted in Korea, and most companies use their blogs at the third party site. Promotion blogs have gained popularity and high readership in Korea unlike U.S.

Rights
Note: This is a pre-print version of this article. The version of record is available from INDERSCIENCE Publishers.
Citation Information
Sunran Jeon, Seong No Yoon and Jongheon Kim. "A cross cultural study of corporate blogs in the U.S. and in Korea" International Journal of Information Technology and Management Vol. 7 Iss. 2 (2008) p. 149 - 160
Available at: http://works.bepress.com/sunran_jeon/4/