Rapid expansion in the industry in India has also taken place in a big way. Several new newspapers and magazines have come. Also, electronic media have surged forward. Along with print journalism, radio and television have also started expanding. Advertising industry and public relations corporates have attained added importance. The concept of mass communication has “arrived” in the real sense of the term. Research in the media issues has also started emerging, and social scientists have found media to be a rich field to be explored. Therefore, media and economics, politics, sociology, psychology, management and administration, etc., have received almost instant recognition as important areas of mass communication.
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