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Book
Mass Communication: Theory and Practice
(2011)
  • sumit narula
Abstract

Rapid expansion in the industry in India has also taken place in a big way. Several new newspapers and magazines have come. Also, electronic media have surged forward. Along with print journalism, radio and television have also started expanding. Advertising industry and public relations corporates have attained added importance. The concept of mass communication has “arrived” in the real sense of the term. Research in the media issues has also started emerging, and social scientists have found media to be a rich field to be explored. Therefore, media and economics, politics, sociology, psychology, management and administration, etc., have received almost instant recognition as important areas of mass communication.

Publication Date
Spring August 25, 2011
Publisher
regal publications
Publisher Statement
Book review of my book
Citation Information
sumit narula. Mass Communication: Theory and Practice. firstnew delhi(2011)
Available at: http://works.bepress.com/sumit_narula/1/