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Article
Using the Enneagram for Internal Marketing in Service Establishments
Bond Business School Publications
  • Sudhir H. Kale, Bond University
  • Sangita De, Griffith University
Date of this Version
12-4-2006
Document Type
Conference Paper
Publication Details
Kale, Sudhir H. and De, Sangita (2006) Using the enneagram for internal marketing in service establishments presented at the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006, 4-6 December 2006, Brisbane.
To obtain a copy of this presentation contact the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006

2006 HERDC submission
Abstract

This article espouses use of the Enneagram for marketing studies. The Enneagram is an ancient framework of personality classification dating back around 2,500 years. In recent years, this framework has demonstrated strong psychometric properties such as reliability and validity. Given the intense amount of information the Enneagram typology provides, it can be successfully used in internal marketing as well as in better comprehending a wide array of other marketing issues.

Citation Information
Sudhir H. Kale and Sangita De. "Using the Enneagram for Internal Marketing in Service Establishments" (2006)
Available at: http://works.bepress.com/sudhir_kale/2/