Article
Why Do They Keep Swearing? The Role of Outcome Expectations between Descriptive Norms and Swearing among Korean Youths: A Test of the Theory of Normative Social Behavior
Western Journal of Communication
(2019)
Abstract
Through the Theory of Normative Social Behavior, this article tests whether outcome expectations (i.e., benefits-to-self and anticipatory socialization) moderate the relationship between descriptive norms and swearing behavior and intentions. A study was conducted among Korean high school students (N = 483), and the results provide considerable support for the moderating role outcome expectations. When adolescents believed that there are high personal benefits, they were more likely to be influenced by the behaviors practiced by their peers. Similarly, beliefs that swearing may enhance socialization are likely to influence adolescents to adhere to their normative perceptions.
Keywords
- Adolescents,
- Anticipatory Socialization,
- Benefits-to-self,
- Descriptive Norms,
- Swearing
Disciplines
Publication Date
August 25, 2019
DOI
10.1080/10570314.2019.1659993
Citation Information
Suahn Jang Cho and Yan Tian. "Why Do They Keep Swearing? The Role of Outcome Expectations between Descriptive Norms and Swearing among Korean Youths: A Test of the Theory of Normative Social Behavior" Western Journal of Communication (2019) p. 1 - 18 Available at: http://works.bepress.com/suahnjang-cho/6/