"Comparative Analyses of Attributes of Automobiles as a Differentiated Good in the Content of Print Advertising: U.S. and France 1960-2006" by Steven D. Silver

Article

Comparative Analyses of Attributes of Automobiles as a Differentiated Good in the Content of Print Advertising: U.S. and France 1960-2006

Decision Sciences Institute (2010)

Steven D. Silver, San Jose State University

Disciplines

Business and
Marketing

Publication Date

2010

Citation Information

Steven D. Silver. "Comparative Analyses of Attributes of Automobiles as a Differentiated Good in the Content of Print Advertising: U.S. and France 1960-2006" Decision Sciences Institute Vol. 42 (2010)
Available at: http://works.bepress.com/steven_silver1/8/