"Value Content in American Print Advertising, 1921-1998: Assessing the Post-WWII 'Transition to Affluence" by Steven D. Silver

Selected Works of Steven D. Silver

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Value Content in American Print Advertising, 1921-1998: Assessing the Post-WWII 'Transition to Affluence

Decision Sciences Institute (2004)

Steven D. Silver, San Jose State University

Disciplines

Business and
Marketing

Publication Date

2004

Citation Information

Steven D. Silver. "Value Content in American Print Advertising, 1921-1998: Assessing the Post-WWII 'Transition to Affluence" Decision Sciences Institute (2004)
Available at: http://works.bepress.com/steven_silver1/15/