Skip to main content
Article
International Tourism and the Olympics: The Legacy Effect
Journal of International Business Research
  • Steven E. Moss, Georgia Southern University
  • Kathleen H. Gruben, Georgia Southern University
  • Janet Moss, Georgia Southern University
Document Type
Article
Publication Date
1-1-2014
Abstract

This study examines international tourism as a legacy of hosting the Olympics. Prior research has hypothesized that the host city will have sustained increases in international tourism as a result of hosting the Olympics. The increase in tourism is largely attributed to the positive media coverage of the sporting event and the host city. In this research, international air passenger traffic for six Olympics is analyzed. Time series models are used to analyze the effect of the Olympics as an intervention in the series. The magnitude, shape and duration of the intervention are modeled. The results show no sustained increase in international tourism for five of the six host cities. Only half the sites show an increase in international tourism during the Olympics.

Comments

This article is available in the Journal of International Business Research volume 13, number 1 on pages 72-90.

Citation Information
Steven E. Moss, Kathleen H. Gruben and Janet Moss. "International Tourism and the Olympics: The Legacy Effect" Journal of International Business Research Vol. 13 Iss. 1 (2014) p. 72 - 90 ISSN: 1544-0230
Available at: http://works.bepress.com/steven_e_moss/61/