Skip to main content
Presentation
Why have we overlooked relationships as a factor in consumer behavior and marketing?
Association of Consumer Research (2002)
  • Steven W. Duck, University of Iowa
Disciplines
Publication Date
October, 2002
Citation Information
Steven W. Duck. "Why have we overlooked relationships as a factor in consumer behavior and marketing?" Association of Consumer Research (2002)
Available at: http://works.bepress.com/steven_duck/38/