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Presentation
Reconceptualizing opinion leaders in models of message impact: Recognizing relationships as moderators of persuasion attempts
European Communication Association (2003)
  • Steven W. Duck, University of Iowa
Disciplines
Publication Date
March, 2003
Citation Information
Steven W. Duck. "Reconceptualizing opinion leaders in models of message impact: Recognizing relationships as moderators of persuasion attempts" European Communication Association (2003)
Available at: http://works.bepress.com/steven_duck/32/