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Article
Face-to-Face in Writing: My First Attempt at Conducting a Text-based Online Focus Group
The Qualitative Report
  • Steven R. Terrell, Nova Southeastern University
Abstract
Having completed graduate degrees in educational research and counseling, I have studied the theory of focus groups and participated in many while in a classroom setting. Interestingly, I had never moderated one until my first attempt in a text-based online environment. This paper describes my preparation for the session as well as the issues I faced while actually conducted the focus group. Readers will find that being prepared by establishing rapport with their group prior to the event, understanding the change of dynamics that distance brings to the process and handling the pressures of an expanded role as moderator, will help ensure a successful focus group session.
Keywords
  • Qualitative Research,
  • Focus Group,
  • Online,
  • and Distance Education
Publication Date
1-1-2011
Creative Commons License
Creative Commons Attribution-Noncommercial-Share Alike 4.0
Geolocate this article
(26.0802, -80.243259)
Citation Information
Steven R. Terrell. "Face-to-Face in Writing: My First Attempt at Conducting a Text-based Online Focus Group" (2011) p. 286 - 291
Available at: http://works.bepress.com/steven-terrell/33/