Skip to main content
Face-to-Face in Writing: My First Attempt at Conducting a Text-based Online Focus Group
The Qualitative Report
  • Steven R. Terrell, Nova Southeastern University
Having completed graduate degrees in educational research and counseling, I have studied the theory of focus groups and participated in many while in a classroom setting. Interestingly, I had never moderated one until my first attempt in a text-based online environment. This paper describes my preparation for the session as well as the issues I faced while actually conducted the focus group. Readers will find that being prepared by establishing rapport with their group prior to the event, understanding the change of dynamics that distance brings to the process and handling the pressures of an expanded role as moderator, will help ensure a successful focus group session.
  • Qualitative Research,
  • Focus Group,
  • Online,
  • Distance Education.
Author Bio(s)
Dr. Steve Terrell is a Professor in the Graduate School of Computer and Information Sciences at Nova Southeastern University. He is the Past President of the Online Teaching and Learning SIG of the American Educational Research Association. He can be contacted at GSCIS, Nova Southeastern University, 3100 College Avenue, Ft. Lauderdale, Fl. 33314; Telephone: 954-262-2084; E-mail:
Publication Date
Creative Commons License
Creative Commons Attribution-Noncommercial-Share Alike 4.0
Geolocate this article
(26.086551, -80.151755)
Original volume and issue number from The Qualitative Weekly, an offshoot publication of The Qualitative Report which has been folded into the primary journal: Volume 2, Issue 14
Citation Information
Steven R. Terrell. "Face-to-Face in Writing: My First Attempt at Conducting a Text-based Online Focus Group" (2009) p. 83 - 88
Available at: