"Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty" by Clay M. Voorhees

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Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty

MSI Reports

Clay M. Voorhees, Michigan State University
Paul W. Fombelle, Northeastern University
Alexis M. Allen, University of Kentucky
Sterling A. Bone, Utah State University
Joel Aach

Document Type

Article

Publisher

Marketing Science Institute

Location

Cambridge, MA

Publication Date

1-1-2014

Citation Information

Clay M. Voorhees, Paul W. Fombelle, Alexis M. Allen, Sterling A. Bone, et al.. "Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty" MSI Reports (2014) p. 14 - 115
Available at: http://works.bepress.com/sterling-bone/45/