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Article
Fishing for Compliments and Complaints: The Influence of Solicited Customer Feedback and Company Acknowledgement on Customer Attitudes and Intentions
MSI Reports
  • Sterling A. Bone, Utah State University
  • Katherine N. Lemon, Boston College
  • Katie A. Liljenquist, Brigham Young University
  • R. Bruce Money, Brigham Young University
  • Kristen B. DeTienne, Brigham Young University
Document Type
Article
Publisher
Marketing Science Institute
Location
Cambridge, MA
Publication Date
1-1-2009
Citation Information
Sterling A. Bone, Katherine N. Lemon, Katie A. Liljenquist, R. Bruce Money, et al.. "Fishing for Compliments and Complaints: The Influence of Solicited Customer Feedback and Company Acknowledgement on Customer Attitudes and Intentions" MSI Reports Vol. 9 Iss. 3 (2009) p. 51 - 75
Available at: http://works.bepress.com/sterling-bone/19/