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Article
CONCEPTUALIZING SOCIAL INFLUENCE IN THE UBIQUITOUS COMPUTING ERA: TECHNOLOGY ADOPTION AND USE IN MULTIPLE USE CONTEXTS
ICIS 2010 Proceedings
  • Jay Zeal, The University of Melbourne
  • Stephen P. Smith, The University of Melbourne
  • Rens Scheepers, University of Melbourne
Publication Date
1-1-2010
Abstract

Ubiquitous and mobile computing has increased the level of social connectedness. In an era where technology has permeated into spaces of work, play and socializing, social influence has become an important consideration. The operationalization of the social influence construct in the technology adoption and use literature often assumes singular technology use contexts and purposes. We question whether social influence, as operationalized in IS, is reflective of the utilitarian, hedonic and social environment that many individuals operate in. We propose a framework to consider social influence more inclusively, drawing on differences in referent power and levels of expertise. We outline our research approach within the demographic segment of young working professionals. Research in this area is necessary to improve theoretical explanations of adoptive behavior of these technologies. We hope to contribute by suggesting a richer, more encompassing operationalization of the social influence construct for future IS research.

Citation Information
Jay Zeal, Stephen P. Smith and Rens Scheepers. "CONCEPTUALIZING SOCIAL INFLUENCE IN THE UBIQUITOUS COMPUTING ERA: TECHNOLOGY ADOPTION AND USE IN MULTIPLE USE CONTEXTS" (2010)
Available at: http://works.bepress.com/stephen_smith/6/