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Presentation
Examining the Legal Efficacy of Event Specific Legislation in Combating Ambush Marketing Suting the 2010 Vancouver Olympic Games
9th Annual Sport Marketing Conference (2010)
  • Stephen McKelvey, University of Massachusetts - Amherst
  • C. Bradish
  • A. Schmidt
Disciplines
Publication Date
October 29, 2010
Citation Information
Stephen McKelvey, C. Bradish and A. Schmidt. "Examining the Legal Efficacy of Event Specific Legislation in Combating Ambush Marketing Suting the 2010 Vancouver Olympic Games" 9th Annual Sport Marketing Conference (2010)
Available at: http://works.bepress.com/stephen_mckelvey/9/