"NHL v. Pepsi-Cola Canada, Uh-huh! Legal Parameters of Sport Ambush Marketing" by Stephen McKelvey

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NHL v. Pepsi-Cola Canada, Uh-huh! Legal Parameters of Sport Ambush Marketing

The Entertainment and Sports Lawyer (1992)

Stephen McKelvey, University of Massachusetts - Amherst

Disciplines

Business

Publication Date

1992

Citation Information

Stephen McKelvey. "NHL v. Pepsi-Cola Canada, Uh-huh! Legal Parameters of Sport Ambush Marketing" The Entertainment and Sports Lawyer Vol. 10 Iss. 3 (1992)
Available at: http://works.bepress.com/stephen_mckelvey/8/