"Ambush Marketing: The Legal Battle for Sport Marketers" by Stephen McKelvey

Selected Works of Stephen McKelvey

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Ambush Marketing: The Legal Battle for Sport Marketers

Entertainment and Sports Lawyer (2004)

Stephen McKelvey, University of Massachusetts - Amherst
J. Grady

Disciplines

Business

Publication Date

2004

Citation Information

Stephen McKelvey and J. Grady. "Ambush Marketing: The Legal Battle for Sport Marketers" Entertainment and Sports Lawyer Vol. 21 Iss. 6 (2004)
Available at: http://works.bepress.com/stephen_mckelvey/6/