"Commercial "Branding": The Final Frontier or False Start for Althetes' Use of Temporary Tattoos as Body Billboards" by Stephen McKelvey

Selected Works of Stephen McKelvey

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Commercial "Branding": The Final Frontier or False Start for Althetes' Use of Temporary Tattoos as Body Billboards

Journal of Legal Aspects of Sport (2002)

Stephen McKelvey, University of Massachusetts - Amherst

Disciplines

Business

Publication Date

2002

Citation Information

Stephen McKelvey. "Commercial "Branding": The Final Frontier or False Start for Althetes' Use of Temporary Tattoos as Body Billboards" Journal of Legal Aspects of Sport Vol. 13 Iss. 1 (2002)
Available at: http://works.bepress.com/stephen_mckelvey/5/