"Exploring the Opinions and Perceptions of Corporate Sport Sponsorship Executives Toward Ambush Marketing" by Stephen McKelvey

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Exploring the Opinions and Perceptions of Corporate Sport Sponsorship Executives Toward Ambush Marketing

International Journal of Sport Management (2006)

Stephen McKelvey, University of Massachusetts - Amherst
J. Gladden

Disciplines

Business

Publication Date

2006

Citation Information

Stephen McKelvey and J. Gladden. "Exploring the Opinions and Perceptions of Corporate Sport Sponsorship Executives Toward Ambush Marketing" International Journal of Sport Management Vol. 22 Iss. 5 (2006)
Available at: http://works.bepress.com/stephen_mckelvey/3/