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Article
On Second Thought...Recent Decisions Continue to Reshape Intellectual Property Landscape
Sport Marketing Quarterly
(2014)
Abstract
“Sport Marketing and the Law” column of Sport Marketing Quarterly—have, through the appellate process, produced new decisions warranting attention from legal and sport marketing scholars and practitioners. These recent decisions have the potential to reshape certain aspects of sport marketing practice and reflect litigation trends of which savvy sport marketers should be aware.
Disciplines
Publication Date
2014
Publisher Statement
The published version is also located at http://epay.wvsto.com/WVU/WVFITSportBooks/Product.aspx?ProductId=11055
Citation Information
Stephen McKelvey and John Grady. "On Second Thought...Recent Decisions Continue to Reshape Intellectual Property Landscape" Sport Marketing Quarterly Vol. 23 (2014) Available at: http://works.bepress.com/stephen_mckelvey/25/