Article
Sponsorship Program Protection Strategies for Special Sport Events: Are event Organizers Outmaneuvering Ambush Marketers?
Journal of Sports Management
(2008)
Disciplines
Publication Date
2008
Citation Information
Stephen McKelvey and J. Grady. "Sponsorship Program Protection Strategies for Special Sport Events: Are event Organizers Outmaneuvering Ambush Marketers?" Journal of Sports Management Vol. 22 Iss. 5 (2008) Available at: http://works.bepress.com/stephen_mckelvey/2/