Article
The Practice of Brand Extension Through Licensing: The Spalding Challenge
Sport Management Review
(2009)
Disciplines
Publication Date
2009
Citation Information
Stephen McKelvey and J. Cobbs. "The Practice of Brand Extension Through Licensing: The Spalding Challenge" Sport Management Review Vol. 12 Iss. 3 (2009) Available at: http://works.bepress.com/stephen_mckelvey/18/