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Article
Coca-Cola vs. PepsiCo -- A "Super" Battleground for the Cola Wars?
Sport Marketing Quarterly (2006)
  • Stephen McKelvey, University of Massachusetts - Amherst
Disciplines
Publication Date
2006
Citation Information
Stephen McKelvey. "Coca-Cola vs. PepsiCo -- A "Super" Battleground for the Cola Wars?" Sport Marketing Quarterly Vol. 15 Iss. 2 (2006)
Available at: http://works.bepress.com/stephen_mckelvey/12/