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Presentation
Assessing Attitudes of ING New York City Marathon Participants Toward Ambush Marketing
17th Annual European Sport Management Conference (2009)
  • Stephen McKelvey, University of Massachusetts - Amherst
  • D. Sandler
  • K. Snyder
Disciplines
Publication Date
September 19, 2009
Citation Information
Stephen McKelvey, D. Sandler and K. Snyder. "Assessing Attitudes of ING New York City Marathon Participants Toward Ambush Marketing" 17th Annual European Sport Management Conference (2009)
Available at: http://works.bepress.com/stephen_mckelvey/10/