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Presentation
Is That a Sexy Ad or What? Measuring sex in advertising
Academy of Marketing Science (AMS) Cultural Perspectives Conference (2004)
  • Stephen S Holden, Bond University
  • Joanna Gabler
Abstract
This paper addresses the tricky issue of assessing what constitutes sex in advertising, and in particular, examines the various ways in which sexiness can be operationalised.
Disciplines
Publication Date
September 23, 2004
Citation Information
Stephen S Holden and Joanna Gabler. "Is That a Sexy Ad or What? Measuring sex in advertising" Academy of Marketing Science (AMS) Cultural Perspectives Conference (2004)
Available at: http://works.bepress.com/stephen_holden/17/