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Cronbach’s Alpha Under Insufficient Effort Responding: An Analytic Approach
Stats
  • Stephen W. Carden, Georgia Southern University
  • Trevor R. Camper, Georgia Southern University
  • Nicholas S. Holtzman, Georgia Southern University
Document Type
Article
Publication Date
1-1-2019
DOI
https://doi.org/10.3390/stats2010001
Abstract

Surveys commonly suffer from insufficient effort responding (IER). If not accounted for, IER can cause biases and lead to false conclusions. In particular, Cronbach’s alpha has been empirically observed to either deflate or inflate due to IER. This paper will elucidate how IER impacts Cronbach’s alpha in a variety of situations. Previous results concerning internal consistency under mixture models are extended to obtain a characterization of Cronbach’s alpha in terms of item validities, average variances, and average covariances. The characterization is then applied to contaminating distributions representing various types of IER. The discussion will provide commentary on previous simulation-based investigations, confirming some previous hypotheses for the common types of IER, but also revealing possibilities from newly considered responding patterns. Specifically, it is possible that the bias can change from negative to positive (and vice versa) as the proportion of contamination increases.

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© 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).

http://sherpa.ac.uk/romeo/issn/2571-905X/


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Citation Information
Stephen W. Carden, Trevor R. Camper and Nicholas S. Holtzman. "Cronbach’s Alpha Under Insufficient Effort Responding: An Analytic Approach" Stats Vol. 2 (2019) p. 1 - 14 ISSN: 2571-905X
Available at: http://works.bepress.com/stephen_carden/18/