Historic preservationists tout the federal historic rehabilitation tax credit (RTC) as one of the nation's most successful urban revitalization programs, but minimal research exists on the local use of this private-sector, market-responsive tool. Using geocoded data on RTC investments in Richmond, Virginia that occurred between 1997 and 2010, the research explores the city's RTC geography, finding that these investments are most intense in the central city, but have centrifugally diffused outward over time. The research shows that RTC investments are contributing to Richmond's postindustrial transformation, offer a measure of resiliency in the recently volatile real estate market, and function as a de facto housing policy without directly resulting in gentrification. The research offers policymakers improved understanding about the urban geography and spatial effects of RTCs and outlines potential policies that can capitalize on and further encourage these private-sector investments.