"Investigating airline customers’ premium coach seat purchases and implications for optimal pricing strategies" by Stacey Mumbower

Selected Works of Stacey Mumbower

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Investigating airline customers’ premium coach seat purchases and implications for optimal pricing strategies

Transportation Research Part A-policy and Practice (2015)

Stacey Mumbower, Georgia Institute of Technology
Laurie A. Garrow, Georgia Institute of Technology
Jeffrey P. Newman, Georgia Institute of Technology

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Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

March 1, 2015

DOI

10.1016/J.TRA.2014.12.008

Citation Information

Stacey Mumbower, Laurie A. Garrow and Jeffrey P. Newman. "Investigating airline customers’ premium coach seat purchases and implications for optimal pricing strategies" Transportation Research Part A-policy and Practice Vol. 73 (2015) p. 53 - 69
Available at: http://works.bepress.com/stacey_mumbower/5/