Skip to main content
Article
A Review on Opportunities and Challenges for Mobile Business Activities in India
International Journal of Management, IT and Engineering (2016)
  • Sreeramana Aithal
Abstract
Technological progress has enormous significance for the development process of a nation as
well as an individual business organization. Mobile business technology is the proliferation
of mobile telephones, wireless enabled personal digital assistance and other services that
enable the user to make purchases and transactions anywhere, any time. This supports mobile
business activities. In India, mobile business service covers banking industry, share markets,
customer shopping, office automation, packaging, hotel & tourism, pharmaceutical industry,
construction industry etc. This paper aims to elicit the opportunities and challenges for
mobile business activities in business to customer, business to business and customer to
customers in various business industries and sectors with special reference to India in the
form of a review. The impact of mobile business on business activities and the driving forces
to adopt m-business are identified. It also provides discussion on advantages of m-business
over e-business to strengthen the mobile business framework in the country.
Keywords
  • Mobile business Technology,
  • Mobile business activities,
  • Mobile Business Services.
Publication Date
January, 2016
Citation Information
P. S. Aithal, A Review on Opportunities and Challenges for Mobile Business Activities in India, International Journal of Management, IT and Engineering (IJMIE), Volume 6, Issue 1, pp. 124-148, (January 2016)