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Strategic Rethinking of Management Education : Green MBA Model
International Journal of Management, IT and Engineering (2016)
  • Sreeramana Aithal
  • Priti Jeevan
The conventional Masters degree in Business Administration (MBA) aims at study of business
primarily from a functional standpoint, namely efficient production, effective marketing of products
and services, some attention to management of people, and some of conventional economic theory,
and business ethics. This suffers from a serious limitation that it has failed to grow over time and
situation. The basic raw material for any industry at some stage is a natural resource. So also, every
industry ends up with some bio-non-degradable products or byproducts. The danger is twofold. On
the one hand, it depletes nature and on the other it generates a stockpile of waste. The adverse effects
of global warming and its consequence on climate change are yet larger forms of this danger.
Therefore, a sustainable business is one in which any organization that involves in environmentally
friendly or green activities in all processes, products, and manufacturing activities and adequately
addresses environmental concerns while maintaining profit. In other words, it is a business that
“meets the needs of the present day world" without compromising the ability of "the future
generations to meet their own needs". It is the process of assessing how to design, market, use and
dispose products that will take advantage of the current environmental situation and how well a
company’s products perform with renewable resources. The business education of today has to shift
focus. A sustainable MBA program should re-orient traditional subjects with special emphasis on
eliminating those models and processes which directly or indirectly contribute to depletion of
resources, destruction of environment and extended global warming. Such programme can be also
called as Green MBA. This paper discusses the need for a thoroughly re-structured curriculum,
revised pedagogy, refined businesses processes, expanded business opportunities and enhanced
placement avenues for the proposed sustainable new model in business management education -
Green MBA.
  • Innovations in MBA curiculum ; Sustainable business management; Green MBA.
Publication Date
January, 2016
Citation Information
Sreeramana Aithal and Priti Jeevan. "Strategic Rethinking of Management Education : Green MBA Model" International Journal of Management, IT and Engineering Vol. 6 Iss. 1 (2016) p. 55 - 73 ISSN: 2249‐0558
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