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About P. Sreeramana Aithal

Prof. Dr. P. Sreeramana Aithal has 27 years experience in Teaching & Research and 16 years experience in Administration. Dr. P. S. Aithal has secured the First Rank in TOP 12,000 Business Management Authors in the Global Ranking of Elsevier’s SSRN (USA) for maximum number of Research papers publications during 2016-17. He has worked as Principal at Srinivas Institute of Management Studies, Mangalore from 2001-2017. Dr. P. S. Aithal studied his B.Sc. (Physics, Chemistry, & Mathematics) from Poornaprajna College, Udupi during 1985-88. Having four Master degrees in Physics with Electronics, Computer Science, Information Technology, and E-Business, he got his first Ph.D. degree in Physics from Mangalore University in the area of nonlinear optical materials and second Ph.D. degree in Business Management from Manipal University, Manipal, in the area of mobile banking. He worked as Post Doctoral Research Fellow at “Lasers & Quantum Optics Division, Physical Research Laboratory, Ahmedabad for two years from 1999-2000. In the year 2002, he has been selected for the prestigious Oversee Fellowship of Dept. of Science & Technology, Govt. of India – Better Opportunity for Young Scientists in Chosen Area of Science & Technology (BOYSCAST) Fellowship and did Post Doctoral Research at Centre for Research & Education in Optics & Lasers (CREOL), at University of Central Florida, Orlando, U.S.A. During his Post Doctoral Research at Ahmedabad & USA, he has worked in the area of Nonlinear Optics, Photonics, Optical Limiters and Optical Solitons. Dr. Aithal has got SERC Young Scientist Project on Nonlinear Optics funded by Dept. of Science & Technology, India. Dr. Aithal also had a visiting associateship at Physical Research Laboratory, Ahmedabad, and Visiting Professorship of Grimsby Institute of Further & Higher Studies, Grimsby, U.K. He has 48 research publications in refereed International Journals in the area of Nonlinear Optics and Photonics, and 170 in refereed International Journals publications in Business Management, Higher Education, and Information Technology. He has presented more than 200 research papers in National & International Conferences/Seminars. Presently he is guiding research scholars for their M.Phil. and Ph.D. degrees in Electronics, Information technology, and business management.  Dr. Aithal has developed Teaching Materials in Operations Research, Quantitative Techniques, Research Methodology, Management Information Systems, International Business, Communication networks and Mobile Communication for MBA & MCA Courses. He has also written textbooks on Engineering Physics and Basic Electronics for Engineering Students, which has been published by ACME Publishers, New Delhi. He has research interest in Nonlinear optical absorption, Optical Phase Conjugation, Photorefractive materials, e-business, m-business, ideal business, and nanotechnology business Opportunities.  Dr. Aithal is member of World Productivity Council, U.K., member of Strategic Management Forum, India, member of Photonics Society of India, CUSAT, Cochin, senior member of, Singapore. Dr. P. S. Aithal has edited Twelve Conference Proceedings with ISBN numbers and recently published a book on "Quality in Higher Education" a case study of SIMS. Being a pioneer researcher, Dr. Aithal has developed a new Theory of Organizational Behaviour in 21st Century called Theory on Accountability (Theory A). He has also developed a new model for measuring Research productivity called ABC model. He has developed a new Analysis framework for Concepts, ideas, systems, strategies and models called ABCD analysis technique. He has developed and published a new model of nanotechnology commercialization and Analyzing practical systems based on Ideal system Characteristics. Apart from teaching and research, Dr. Aithal has been involved in institution building activities since 14 years as a team member of Srinivas group and presently there are 18 institutions imparting quality education under Srinivas Group ( and during 2015, Srinivas Group of Institutions became a Private University as Srinivas University and Dr. Aithal has got an opportunity to serve as first Vice-Chancellor of the University. With the successful leadership of Dr. P. S. Aithal,Srinivas Institute of Management Studies has been Ranked #1 among Top International Business Schools other than USA and Ranked #4 among Top World Business Schools including USA in the Total number of research paper publications during last year by Elsevier’s Social Science Research Network (SSRN), USA.   


Present Principal, Srinivas Institute of Management Studies, Pandeshwar, Mangalore ‐ Srinivas University, Mangalore

Curriculum Vitae

Research Interests

Photonics, Nonlinear Optics, Nanotechnology, E-Business, M-Business, Business Strategy, Business Analysis, Information Technology,

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Honors and Awards



  • MBA


2004 - 2008 Ph.D., Manipal University ‐ Manipal Institute of Management, Manipal
1992 - 1997 Ph.D., Mangalore University ‐ Department of Physics,
1989 - 1991 M.Sc. Physics, Mangalore University, Mangalore ‐ Department of Physics
1985 - 1989 B.Sc., B.Sc., Poornaprajna College, Udupi ‐ Mangalore University

Contact Information

ABCD Analysis (3)

ABC Model on Research Productivity (3)

Business Management (13)

Online Placement (1)

Optical Phase Conjugarion (1)

Photonics (1)

Strategy (1)

Z-scan (1)

E-Business (4)