"Developing Complex, Business-to-Business Products: Issues and Implications" by Sreedhar Madhavaram

Selected Works of Sreedhar Madhavaram

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Developing Complex, Business-to-Business Products: Issues and Implications

Management Research Review

Sreedhar Madhavaram, Cleveland State University
Radha Appan, Cleveland State University

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Document Type

Article

Publication Date

1-1-2010

Keywords

Marketing

Disciplines

Marketing

DOI

10.1108/01409171011055807

Version

Postprint

Publisher's Statement

This article is © Emerald Group Publishing and permission has been granted for this version to appear here 10.1108/01409171011055807. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited

Citation Information

Madhavaram, S., Appan, R. (2010). Developing Complex, Business-to-Business Products: Issues and Implications. Management Research Review, 33(7), pp. 715-733.