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The effect of positive mood on intention to use computerized decision aids
Information & Management
  • Soussan Djamasbi, Worcester Polytechnic Institute
  • Diane M. Strong, Worcester Polytechnic Institute
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While psychology research indicates that positive mood enhances cognition and behavior, MIS researchers have largely ignored the potential effects of positive mood on user acceptance of new information technologies (IT). Using two cognitive theories about mood and memory, positive mood theory and the affect infusion model (AIM), this study develops hypotheses about users’ acceptance of new IT under two mood conditions and two levels of uncertainty. These hypotheses are investigated via a lab experiment using a computerized decision aid. The lab experiment found that positive mood increased acceptance, as compared to a control group, under both levels of uncertainty. These results held for both induced and naturally occurring positive mood. The results for the high uncertainty condition along with results of two post-hoc tests are consistent with positive mood theory, but not with the AIM. These results indicate that mood is an important focus for future MIS acceptance research, which should be based on positive mood theory rather than the AIM.
Citation Information
Soussan Djamasbi and Diane M. Strong. "The effect of positive mood on intention to use computerized decision aids" Information & Management Vol. 45 Iss. 1 (2008) p. 43 - 51
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