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Online Mood Induction
AMCIS 2005 Proceedings
  • Eleanor T. Loiacono, Worcester Polytechnic Institute
  • Nolan Taylor, Indiana University - Purdue University - Indianapolis
  • Soussan Djamasbi, Worcester Polytechnic Institute
Publication Date
The purpose of this study is to examine whether affect-laden online materials, such as news stories and ads, can induce mood. In particular, this study examines whether viewing a positive online ad or reading a positive online story can induce a positive affect similar to other established mood inductions such as receipt of a surprise gift. Based on the results of previous “offline” studies we expect to see that both online news stories and ads affect mood.
Citation Information
Eleanor T. Loiacono, Nolan Taylor and Soussan Djamasbi. "Online Mood Induction" (2005)
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