|Present||Associate Professor, School of Business, Worcester Polytechnic Institute|
|Present||Director, User Experience and Decision Making (UXDM) Research Laboratory, Worcester Polytechnic Institute|
Developing and Validating Feedback and Coherence Measures in Computer-Mediated Communication
User Experience and Decision Making Research Laboratory Publications (2013)
Interpersonal persuasion is definitionally distinguished from broadcast persuasion by the presence of anticipated personal feedback and message coherence. Distinguishing interpersonal ...
Designing Noticeable Bricklets by Tracking Users’ Eye Movements
Proceedings of the Forty-Fifth Annual Hawaii International Conference on System Sciences (HICCS), Computer Society Press (2012)
To be successful, websites must not only contain useful information, but provide that information in a quickly and easily accessible ...
Why Virtual Job Recruiting Is Not Well Accepted by Generation ...
Human-Computer Interaction, Users and Applications, Lecture Notes in Computer Science (2011)
Generation Y forms a sizeable workforce in today’s economy. Because this generation grew up with technology and is tech savvy ...
Efficiency, Trust, and Visual Appeal: Usability Testing through Eye Tracking
Proceedings of the Forty-Third Annual Hawaii International Conference on System Sciences (HICCS), Computer Society Press (2010)
Creating a positive user experience is a fundamental element of producing a successful web page. Three important components of user ...
Generation Y & Web Design: Usability through Eye Tracking
Proceedings of the Fourteenth Americas Conference on Information Systems (AMCIS) (2008)
At eighty-two million people, Generation Y (18-31) is the largest generation since the Baby Boomers, spending $200 billion yearly. Little ...