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Academic Library Websites as Marketing Tools
Library Philosophy and Practice (e-journal)
  • Fatemeh Nooshinfard, Islamic Azad University
  • Soraya Ziaei, Islamic Azad University
Date of this Version
5-1-2011
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Published in Library Philosophy and Practice (2011) 5 p.

Abstract
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and factors that influence marketing are presented. The marketing function of academic library websites is highlighted.
Citation Information
Fatemeh Nooshinfard and Soraya Ziaei. "Academic Library Websites as Marketing Tools" (2011)
Available at: http://works.bepress.com/soraya_ziaei/1/