Academic Library Websites as Marketing ToolsLibrary Philosophy and Practice (e-journal)
Date of this Version5-1-2011
AbstractThis paper discusses the fundamentals of library marketing. Definitions, importance, role, and factors that influence marketing are presented. The marketing function of academic library websites is highlighted.
Citation InformationFatemeh Nooshinfard and Soraya Ziaei. "Academic Library Websites as Marketing Tools" (2011)
Available at: http://works.bepress.com/soraya_ziaei/1/