Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Prices ApproachEconomics Presentations, Posters and Proceedings
ConferenceAmerican Agricultural Economics Association Annual Meeting
Publication VersionSubmitted Manuscript
Conference TitleAmerican Agricultural Economics Association Annual Meeting
Conference DateJuly 24-27, 2005
AbstractThis paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.
RightsCopyright 2005 by Sonya Kostova Huffman, Ariun Ishdorj and Helen H. Jensen. All rights reserved. Readers may make verbatim copies of this document for noncommercial purposes by any means, provided that this copyright notice appears on all such copies.
Copyright OwnerThe Authors
Citation InformationSonya K. Huffman, Ariun Ishdorj and Helen H. Jensen. "Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Prices Approach" Providence, Rhode Island(2005)
Available at: http://works.bepress.com/sonya-huffman/19/