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Presentation
Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Prices Approach
Economics Presentations, Posters and Proceedings
  • Sonya K. Huffman, Iowa State University
  • Ariun Ishdorj, Iowa State University
  • Helen H. Jensen, Iowa State University
Document Type
Presentation
Conference
American Agricultural Economics Association Annual Meeting
Publication Version
Submitted Manuscript
Publication Date
1-1-2005
Conference Title
American Agricultural Economics Association Annual Meeting
Conference Date
July 24-27, 2005
Geolocation
(41.8239891, -71.41283429999999)
Abstract
This paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.
Comments

This is a presentation from the American Agricultural Economics Association Annual Meeting, Providence, Rhode Island, July 24-27, 2005.

Rights
Copyright 2005 by Sonya Kostova Huffman, Ariun Ishdorj and Helen H. Jensen. All rights reserved. Readers may make verbatim copies of this document for noncommercial purposes by any means, provided that this copyright notice appears on all such copies.
Copyright Owner
The Authors
Language
en
File Format
application/pdf
Citation Information
Sonya K. Huffman, Ariun Ishdorj and Helen H. Jensen. "Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Prices Approach" Providence, Rhode Island(2005)
Available at: http://works.bepress.com/sonya-huffman/19/