Skip to main content

About SoJung Lee

SoJung Lee, Ph.D., joined the Department of Apparel, Events, and Hospitality Management at Iowa State University in 2012. She earned her Ph.D. degree in the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas in 2012. She has been teaching a variety of undergraduate and graduate level courses in both on-campus and online formats.

Her current research agenda is focused on consumer behavior, including attachment, involvement, commitment, motivation, satisfaction, and loyalty within hospitality and tourism entities (i.e., popular culture tourism, sustainable tourism, wine tourism, and club industry). Recent work has investigated tourists’ psychological characteristics, behaviors and leisure constraints. Sustainable tourism work has focused on Iowa’s wetlands’ benefits to residents and tourists, and visitors’ environmental concern and pro-environmental behaviors. She has recently expanded her research to the club industry, investigating club members’ social identity, motivation, expectation, satisfaction, attachment, and loyalty. 


Present Associate Professor, Iowa State University Department of Apparel, Events and Hospitality Management

Enter a valid date range.

Enter a valid date range.

Honors and Awards

  • A case study of “Understanding country club membership motivation” - The third place, The ICHRIE Johnson & Wales Case Study Competition 2015
  • Motivation, Place Attachment, and Loyalty in a Country Club, - The third place, The ICHRIE Penn State Research Reports, 2015
  • The Early Achievement in Teaching Award, College of Human Sciences, Iowa State University, 2015
  • 2015 Faculty Research Grant Award, The Club Foundation


  • HSPM 230 Intro to Hospitality Performance Analysis
  • HSPM 660 Research Seminar in Tourism Management
  • HSPM 260 Global Tourism Management

Contact Information

8A MacKay
2302 Osborn Dr
Ames, IA 50011