The Impact of Peer Mentoring on Marketing Content MasteryMarketing Education Review
AbstractThis article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students’ perceptions of the learning experience. Peer marketing mentors, along with the faculty team, achieved success in providing a demanding and engaging learning environment that meets the needs of learners and equips them with content knowledge required of career-ready professionals. A step-by-step guide is provided to enable others to develop a similar experience for students in their institutions.
CopyrightSociety for Marketing Advances
Citation InformationLynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, et al.. "The Impact of Peer Mentoring on Marketing Content Mastery" Marketing Education Review Vol. 26 Iss. 3 (2016) p. 126 - 142
Available at: http://works.bepress.com/sneill/17/